Last week a round of Sony Pictures’ email leaks revealed that executives at the studio didn’t think favorably about Kevin Hart and referred to him as a whore. This week another round of leaked emails from the embattled studio reveals that they have no faith in an upcoming project starring Bradley Cooper.
Amy Pascal who is Co-Chairman at the studio feels that the untitled project directed by Cameron Crowe is “a mess” and goes on to criticize groups of test audiences. In part of the email she states that a test crowd in California was less educated while the New York crowd was more sophisticated. As far as the movie itself it seems her concerns lie within the script as well as the bloated budget:
Scores same as last time and Way way worse in ny It’s a wrap There is no more to do Cameron never really changed anything People don’t like people in movies who flirt with married people or married people who flirt The satellite makes no sense The gate makes no sense I’m never starting a movie again when the script is ridiculous And we al know it I don’t care how much I love the director and the actors It never Not even once ever works As much as I want movies This is way worse At least the marketing departments at both studios have something to sell like looks big and glossy We have this movie in for a lot of dough and we better look at that Scott didn’t once go to the set Or help us in the editing room Or fix the script.
She goes on to state:
The New York audience was far more reserved. It was a more sophisticated group than in Huntington Beach, and this did have some impact as far as the weaker response, as those with less education have been responding better to the movie at each of the three screenings to date. That said, scores were softer in New York than Huntington Beach across all segments, including those with a college degree or more.
Although Bradley Cooper himself was not criticized for his performance, the latest leak could very much in fact impact the movie’s marketing and public opinions. The studio itself is definitely going through a rough patch and it is still left to see if audiences boycott or avoid the studio’s films due to the latest leaks.