YouTube Will Rival TikTok With Their All-New “YouTube Shorts”
Oracle may have beat out Walmart and Microsoft to purchase TikTok but the real winner here may be YouTube. In a recent announcement the video hosting platform stated that they began beta testing the all-new YouTube Shorts in India.
YouTube Shorts is YouTube’s answer for TikTok and will allow users to upload videos upwards of 15-seconds in length using new creator tools which include multi-segment camera, speed controls, countdown features as well as a timer. With YouTube’s extensive song library, users will have tons of tunes to choose from. In short YouTube Shorts’ features are a combination of TikTok’s and Instagram Reels’ features.
YouTube Shorts will be available within YouTube app on Android but plans to eventually expand to iOS. YouTube stated that they chose India to launch and test the app because it’s a region where TikTok is already banned, therefore they will not have to compete for users to test the app. Eventually YouTube Shorts will be rolled out world-wide.
According to the technology site TechCrunch, “YouTube will introduce a new watch experience that lets you swipe through YouTube Shorts vertically — also, just like TikTok. The company had already added a new row on the YouTube homepage for watching short videos, and now the new watch experience will make it easier to watch that content and discover new short videos, too.”