SugarHouse Casino is Rebranding to Rivers Casino Philadelphia and Undergoing a $15 Million Makeover
Philly’s first casino will undergo a rebranding. Owned and operated by Rush Street Gaming, SugarHouse paid homage to a large sugar refining operation that was located along the Delaware River. However, it looks like the name is history as well.
Greg Carlin, CEO of Rush Street Gaming is looking to unify their brands. Already having casino operations under the name Rivers Casino in Pittsburgh, Des Plaines, Ill. and Schenectady, N.Y, it only seemed fitting to make the transition here in Philly.
“This is something we’ve been thinking about for quite a while. I think we are at the point in our company’s history where it makes sense to have a unified brand. All our properties and markets, especially with the advent of online gaming, we think it makes a lot of sense,” Carlin stated.
So what exactly is all going into this new rebranding effort? Well in total it will cost $15 million but things will happen in stages. First expect to start seeing new chips, signage, unis, and stationary. Greg Carlin added, “Not only that we’re upgrading the property, but we’re also going to add a state of the art sports book. We’re redoing one of the restaurants. We’re re-carpeting the original casino floor. We’re changing the decorations, we don’t want this just to be a name change, we’re really changing the property as well.”
Expect the transformation to be completed sometime in late September to early October. We will keep you updated as the progress continues.