Pizza Hut is Bringing Back Book It as Part of Their New Nostalgia Campaign
80’s and 90’s babies are about to get hit with a wave of nostalgia as Pizza Hut looks to revive their popular Book It Campaign. Thanks to the national pizza chain not only did countless kids receive free personal pan pizzas but also help to spark their interest in books. The new program dubbed “Camp Book It” will not only reward kids but parents as well.
Lindsay Morgan, chief marketing officer for Pizza Hut, said, “The Book It! Program was such an integral part of the heyday of Pizza Hut and the childhoods of those we’re reaching with our Newstalgia campaign. It’s amazing to now be able to make reading fun for the next generation with great pizza, great books and engaging activities to fill their summer break, especially as uncertainties remain in the coming months.”
Pizza Hut is now launching Camp Book It!, an online program that parents can use to help with summer reading. and foster “a love for reading.” The announcement is part of Pizza Hut’s Newstalgia campaign, which highlights the restaurant’s classic look and style
Camp Book It! begins in June and continue until August for children in the Pre-K to 6th grade. The online program will provide parents and students with reading goals. When students hit certain goals, they will be rewarded with a certificate for a free personal pizza just like the ol’ days.
However, parents won’t be left empty handed as the program is also offering a vintage Book It! shirt for parents who want to relive their childhood their childhood.
The classic Book It! program is still active and while it may not be as prominent as it used to be, teachers can still sign up to participate through the Book It! website.