Partaking in Dry January? Well—Dry Vibes, Philly’s Largest Wellness & Non-Alcoholic Event, Returns With Plenty of Drinks, Music, & More
If you’re partaking in Dry January then perhaps you’ve hear of Dry Vibes, the city’s largest wellness and non-alcoholic event. Dry Vibes will take place on January 31, at Billy Penn Studios. Hosted by Gem Life + Bar, this year’s edition expands its footprint, programming, and impact—bringing together community, creativity, and conscious living under one roof. Tickets are available at gemlifecollective.com.
Designed for full-body wellness and intentional connection, Dry Vibes proves that socializing without alcohol isn’t about limitation—it’s about presence, purpose, and joy.
“Our alcohol-free social and wellness event brings together creators, founders, wellness practitioners, and conscious consumers,” said founder Drew Davis. “We’re creating spaces where people can experience joy, creativity, and connection under their own influence.”
Dry Vibes 2026 welcomes influential figures who reflect the cultural shift toward mindful, alcohol-free living:
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Brandon Novak — professional skateboarder and MTV Jackass star turned mental health and recovery advocate
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Arlan Hamilton — bestselling author and founder of Backstage Capital, championing underrepresented entrepreneurs
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Laura Taylor — founder of Mingle Mocktails, one of the fastest-growing adult NA brands
Additional guests and special appearances will be announced in the coming weeks.
At its core, Dry Vibes is a celebration of innovation and community. Attendees can explore a robust marketplace featuring non-alcoholic beverage founders, wellness entrepreneurs, and purpose-driven Philly brands, with highlights including:
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A signature open non-alcoholic bar
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Dozens of tastings and product activations
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Local creator pop-ups and wellness experiences
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Live DJs, entertainment, and interactive installations
Whether you’re sober, sober-curious, or simply seeking more mindful ways to gather, Dry Vibes offers an inclusive space that feels elevated and welcoming.
“Dry Vibes isn’t about restriction,” Davis added. “It’s about celebration—of presence, health, and community.”
Dry Vibes 2026 also serves as the first public celebration of a major industry moment: Gem Blends & Rock Grace merging with Yacht Water Global. The partnership unites Drew Davis and Arlan Hamilton—two powerhouse founders—combining zero-proof “conscious cocktails” with premium, socially conscious sparkling water. The result is a purpose-led beverage company focused on inclusion, innovation, and impact. Attendees will be among the first to experience this new chapter in conscious beverage culture.
