DJ Smooth’s Smooth Tea Strikes a Distribution Deal With Allied Beverage and Breakthru to Bring the Drink to More Jersey & PA Stores

It’s already been one year since Philly-based DJ Austin Sotoloff aka DJ Smooth dropped his signature Smooth Tea in collaboration with Kiki Vodka. Now the nightlife veteran turned entrepreneur will be celebrating this milestone with a new partnership with distributors Allied Beverage and Breakthru to bring the popular drink to even more venues and stores.

Allied Beverage which is one of New Jersey’s leading purveyors of fine wine and spirits as well as Breakthru in Pennsylvania’s will be leading the charge to get Smooth Tea in the majority of liquor stores in NJ and PA by mid summer. Smooth and his team anticipate to triple the number of cans sold through the new partnership. “I am happy with our early success and support. We now know that we have an extremely high quality product and brand that people are gravitating to more and more,” states DJ Smooth.

Already prevalent in many of Philly’s hottest nightlife venues including Wicked Wolf and Barstool, Smooth Tea originated after the two companies co-hosted a Super Bowl party and the idea was ultimately pitched.

“It feels great that people are willing to support my brand and being able to use a beverage as an additional promotional tool for our business is a blessing. We will continue to throw larger events and incorporate the tea as an added layer of promotion and value to our customers/clientele. Bringing directly related to nightlife helps add value to the bars and clubs that we program talent at,” DJ Smooth added.