Want to Learn How to Curate Large-Scale Events? Learn the Ropes at Live! from Philadelphia: Behind the Scenes of the City’s Biggest Events

Philly professionals and event enthusiasts alike will get an inside look at what it takes to stage the city’s most high-profile happenings at Live! from Philadelphia: Behind the Scenes of the City’s Biggest Events, hosted by PRSA Philadelphia. The event takes place at Live! Casino & Hotel Philadelphia and features an exclusive panel discussion with some of the region’s top communications leaders.

The panel will highlight the strategy, coordination, and creativity behind Philly’s largest-scale events — from international sporting spectacles and major conventions to signature festivals and milestone celebrations, including America’s upcoming 250th birthday in 2026.

Panelists include:

• Meg Kane — Host City Executive for Philadelphia Soccer 2026 & President & CEO of Signature 57

• Sin Gogolak — Vice President of Brand and Communications, Pennsylvania Horticultural Society

• Kellianne DeBlase — Vice President of Marketing & Communications, Welcome America

• Additional panelists to be announced

Throughout the session, attendees will gain valuable insights into how experts:

• Craft integrated communications strategies across platforms

• Manage crisis communications and reputation challenges in real time

• Collaborate with government, media, vendors, and community partners

• Leverage content, social media, and creator partnerships for engagement

• Use data-driven insights and customer service to shape the event experience

The evening will also feature opportunities for networking, making it a prime occasion for communications professionals in fields like public relations, event marketing, and community engagement to connect and learn.

For more details and registration, visit philly.org and head over to the Events Page.