Mitchell & Ness is Hosting an In-Store Launch Party to Celebrate Their New Deal With The Overwatch League!
Mitchell & Ness and The Overwatch League™, the first major global professional esports league with city-based teams across Asia, Europe, and North America, today announced a merchandise deal that will debut at the Overwatch League 2019 Grand Finals weekend in Philadelphia. Beginning in 2020, Mitchell & Ness and Overwatch League will be releasing premium, licensed apparel and headwear for the league and for individual teams. In celebration of the deal, the Overwatch League 2019 Grand Finals, and the brand’s Philly roots, Mitchell & Ness and the Overwatch League are hosting an event on Sept. 28 11-2pm at the Mitchell & Ness Flagship store in Philadelphia.
The Mitchell & Ness and the Overwatch League kickoff event will feature an in-store meet-and-greet with 18 Overwatch League players and will include Upper Deck trading card signing opportunities. There will be photo opportunities for attendees and exclusive product available for purchase, including a commemorative jacket and fleece with exclusive co-branded Grand Finals patches, as well as a wide assortment of curated patches to customize each piece.
An exclusive Overwatch League 2019 Finals long sleeve T-Shirt using UV activated ink, and the Philadelphia Fusion Nostalgia Championship long sleeve T-Shirt, celebrating the city of Philadelphia and the 2018 Grand Finals match, will also be available for purchase.
“We are thrilled to be diving into the explosive world of esports,” says Kevin Wulff, CEO of Mitchell & Ness. “The Overwatch League is an ideal partner as we explore this exciting new channel for the Mitchell & Ness brand.”
“Mitchell & Ness has been at the forefront of sports fashion and style for over 100 years, and they have built iconic apparel programs for fans of every major sports league,” says Daniel Siegel, head of esports licensing at Blizzard Entertainment. “I’m thrilled to partner Overwatch League with such an established leader in this industry and to deliver our passionate fans a unique and exclusive product opportunity. Announcing now allows us to celebrate with our fans in Philadelphia for Grand Finals, and I can’t wait to share what we and our teams have in store with Mitchell & Ness for next season.”