Sixers owner Michael Rubin is expanding his empire with a huge acquisition. In a recent announcement made on his IG page, Rubin announced that his e-commerce business Fanatics is in the process of acquiring the classic trading card company Topps.
“Could not be more excited for the future of our trading card business with the acquisition of Topps, the preeminent and most trusted trading card brand worldwide!! We are proud to share that the iconic Topps brand will remain on all MLB cards, which we are making as of today. And a special welcome to all 350 Topps associates into Fanatics whose passion and world-class expertise will take the trading card industry to the next level and enhance the experience for collectors, fans, hobby shops, and partners globally!! Let’s go!!” Rubin stated on his post.
Trading cards have been making a major comeback in recent years. As the classic trading cards continue to increase in popularity once again, the trading card NFT space has also been booming as well.
Rubin who is no stranger to making major moves with Fanatics. If you recall back in 2017 Fanatics obtained MLB apparel rights to expand its brand and just last year Fanatics secured trading card licenses for the NFL & NBA Players Association.
“Topps has agreements with top retail stores including Walmart and Target but it’s unclear how the acquisition will impact Topps’ products on Amazon. Fanatics has exclusive e-commerce deals with MLB; hence, the league’s official apparel products are not sold on Amazon,” CNBC adds.
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