Enjoy Inflatable Horse Racing, Live Horses and More at the Urban Village and PHRA Launch Party For Their New IPA!
In a new brewery collaboration, Pennsylvania Horse Racing Association (PHRA) has joined forces with Philadelphia-based Urban Village Brewing Company to create a limited-edition CHOMPING AT THE BIT IPA — a slightly hazy IPA with tropical flavors. As part of the partnership, every six-pack sold will support efforts to ethically ensure the proper care, rehoming, and training of retired horses at Turning for Home, a non-profit adoption
The official launch event for the release of CHOMPING AT THE BIT takes place Thursday July 29th from 5-8 pm at (1001 N. 2nd Street.) This event is open to the public and will showcase the new PA Preferred® beer, made with Pennsylvania malts from Deer Creek, and introduce horse racing to a new audience of fans in an engaging way. The new brew design, inspired by the track, provides an interactive way to pick your horse by picking the number on the can design.
CHOMPING AT THE BIT LAUNCH EVENT ACTIVITIES:
● Chomping at the Bit Stakes — Attendees will have the opportunity to feel the thrill of the race and test their racing skills as they participate in Chomping at the Bit Stakes. With a $2 donation to Turning for Home, participants will have the opportunity to race two to three other contestants down the Urban Village straightaway on inflatable ponies for a chance to get their victory photo taken at the Chomping at the Bit Winner’s Circle Wall of Roses.
● A Horse in a Bar — Engage and have photos taken onsite with Rainbow Valley, a retired racehorse receiving aftercare at Turning for Home. Purchase an Old Smoke Clothing Co. PHRA t-shirt for $32, with all proceeds going to Turning for Home.
● Pony Up to The Bar — Guests can taste the collaborative new brew and learn about horse racing from thoroughbred jockeys who will guest bartend from 6-7 p.m.
● Rising Country Music Star — Enjoy a live performance from former ‘American Idol’ contestant and Pennsylvania native, Nathan Merovich.
The launch event is open to the public. There are no entry fees, however reservations are recommended by visitingurbanvillagebrewing.com/reservations.