Champion: How a 100 Year Old Brand Became Cool Again - Wooder Ice
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Champion: How a 100 Year Old Brand Became Cool Again

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Champion: How a 100 Year Old Brand Became Cool Again

Champion: How a 100 Year Old Brand Became Cool Again

Champion: How a 100 Year Old Brand Became Cool Again

 

Next year Champion turns 100, leaving in its historical wake an incredible story of innovation, fashion and mystery. In this video the narrator breaks down the history of the company while also taking a look at the brand’s close relationship with hip hop culture.

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