The Philadelphia Flyers and Wells Fargo announced today that they are re-launching the Flyers Hometown Assist program, through which they will award a half-million dollars in free advertising assets to five local small businesses impacted by COVID-19. An additional ten small businesses will receive a hospitality suite for a Flyers game – a significant business development asset valued in the thousands of dollars. The Flyers first announced the Flyers Hometown Assist program last summer, during the height of the pandemic, and the program was an overwhelming success, providing key lifelines to five local, for-profit businesses with deep ties to their communities.
Local small businesses can apply for the Hometown Assist program starting today at PhiladelphiaFlyers.com/HometownAssist. Applications will be accepted through November 23.
“The Flyers are more than a hockey team – we’re an important part of this city and we’re a brand that everyone knows and loves – so during some of the darkest days of the COVID-19 pandemic, we started the Flyers Hometown Assist program to help local businesses in and around Philadelphia get through some of the toughest times they’d ever encountered,” said Valerie Camillo President of Business Operations for the Philadelphia Flyers. “The Flyers Hometown Assist program was a major success and provided a lifeline to five local businesses in need, so this year, we’re partnering with Wells Fargo to take the program to new heights and support 15 deserving businesses in the Greater Philadelphia region.”
“Wells Fargo’s sponsorship of Hometown Assist is a natural extension of our longtime association with the Philadelphia Flyers and provides an additional avenue of support for the region’s small business community,” said Stephen Briggs, Wells Fargo vice president for Social Impact and Sustainability in Pennsylvania and Delaware. “This program has a proven track record of marketing success in helping spread the word about well-deserving local businesses and we are thrilled to sponsor this initiative.”
Once winners are selected by the Flyers and Wells Fargo, five local small businesses will receive advertising assets valued at $100,000 spanning the ’21-22 regular season. The packages include radio commercials, digital/social promotions, and in-arena activations, including LED signage. The strength and reach of the Flyers brand, which brings tens of thousands of fans and potential customers to Wells Fargo Center every week and reaches millions of fans through TV and radio broadcasts, social media channels, and more, is what powers the Flyers Hometown Assist program and brings so much value to local businesses.
Applicant businesses must be independently owned and operated, have reported no more than $3M in annual revenue over the past three years, been directly impacted by COVID-19, and be headquartered and operated within the Greater Philadelphia Area. The program is also designed to support a diverse group of local businesses, including minority-owned businesses in the region. For more information on the Flyers Hometown Assist Program and to apply, visit PhiladelphiaFlyers.com/HometownAssist.