The Eagles Collaborated With New Era to Create the Streetwear-Inspired Apparel Line “FLY Collection”
The Philadelphia Eagles recently announced that they have collaborated with New Era to launch their new “FLY Collection,” which is described by the team as an “elevated, boldly branded apparel capsule inspired by the special bond the team shares with its fans and the City of Philadelphia. The lifestyle collection provides fans the ability to express their passion for the team in creative ways that accentuate their fandom beyond game day”
The FLY Collection officially launches on Thursday, September 9 and will be available exclusively at all Philadelphia Eagles Pro Shop locations. Limited styles from the collection will also be available through Fanatics (store.philadelphiaeagles.com). As part of the rollout, the Eagles tapped DJ Diamond Kuts who is also a DJ for the Eagles. Known for her uptempo and energetic sets, DJ Diamond Kuts was a no-brainer to become an ambassador for FLY Collection.
“The FLY Collection represents and captures the passion, energy, and loyalty that comes with being an Eagles fan,” said Jen Kavanagh, Senior Vice President, Media and Marketing, Philadelphia Eagles. “This apparel line is all about authenticity and creative expression. To many, being an Eagles fan is a lifestyle, so this exclusive collection provides a unique opportunity to showcase that fandom throughout the year. We are grateful for New Era’s collaboration on this exciting project and thank them for sharing our vision to deliver something new and fun to Eagles fans.”
With a series of branded hoodies, short-sleeved t-shirts, jackets and headwear, the collection sees bold, new graphic expressions of the Eagles brand on apparel essentials. The designs are simple, yet mixed with fresh, modern branding with mono-chromatic details and graphics alongside bold punches of color. The classic core basics are rendered with high-quality fabrics blending streetwear and sports style sensibilities with a crisp, clean – and sometimes subtle – graphic aesthetic.
“As the Official Cap of NFL Sidelines, New Era is always looking for ways to bring the authenticity of the field to the fan and the FLY Collection does just that,” said Tim Shanahan, Director of Licensed Products, New Era Cap. “We are proud to partner with the Eagles as they launch their streetwear apparel and excited to see how these passionate fans express themselves on every occasion.”
So can we expect the Eagles to drop new concepts and grow the collection? Well Eagles Creative Director Sean Flanagan believes it could very well be a staple for fans. “We will look to see what fans are gravitating towards to expand. We will try to do a lot of listening.”