REC Philly is Hosting a Launch Party for Co-Founder Will Toms’ First Book “(Un)Common Sense”
REC Philly Co-founder William Tyrone Toms, announced the immediate availability of his first book, “(UN)COMMON SENSE: Your Strategy Guide To Creative Freedom” to the public. This 10-chapter strategy guide is for creatives looking to learn how to build, engage, and monetize around their passions. On May 6, 2022 at REC Philly 901 Market St. Philadelphia, PA in the Fashion District, the Book Launch Party for award-winning entrepreneur William Toms will take place from 6-9pm. The event is free with pre-order.
The (UN)COMMON SENSE Book launch will feature a live performance by spoken word artist Luis Marero, founder of Voices In Power, fireside chat with the author hosted by award-winning poet Greg Corbin, book signing, photo booth, and light refreshments. Friends, family, and the over 1,100 active REC Philly members are invited to pre-order the book and celebrate Toms on May 6th. (Limited capacity seating. First come, first served).
ABOUT THE BOOK — (UN)COMMON SENSE: Your Strategy Guide To Creative Freedom
● Official Curriculum of REC Philly
● Foreword written by Ryan Leslie, Grammy-nominated producer and recording artist
● 10- chapter strategy guide including activities and templates
● Guides creatives in building an effective business plan and marketing plan
● Pre-order book from April 18-May 6th at https://recphilly.com/uncommonsense/
● Book Pre-order includes a signed copy of the book and access to the book launch event on May 6th
● Available online and in store at REC Philly, coming soon to Amazon, Barnes & Noble, and local bookshops
● Goal is to get this book into the hands of 1,000 creators across the country
● This book is the first of many national products REC Philly will launch in 2022
“This book is a GAME-CHANGER! I followed the 10-Step system that Will outlines and I leveled up in under a year. His method taught me how to think like a business, find my audience, create community and most importantly build equity. I’ve done things for my community, through creative entrepreneurship, that I never thought I could – and it is all thanks to this book right here. Will has given us a gem” – Dr. Sheena Howard, Author, Eisner Award-winner, Professor at Rider University.
“I never realized how much I needed this book. But you don’t know what you don’t know until you know. As an artist, it is crucial that my messaging be clear, consistent and engaging, however I was grossly missing the mark. I didn’t have a clear artist statement, I wasn’t consistent in my messaging and I was confused about how to properly market myself.
Thankfully, the ‘ (UN)COMMON Sense’ broke everything down step by step in ways that helped me to see myself in a new light. It helped me to understand what I offer as an artist and exactly how to go about maximizing my potential. Now, I understand how to build content, equity, and teams in ways that align with my goals.” – Kristal “Tyte” Oliver, Grammy-nominated Songwriter.
ABOUT THE AUTHOR — WILLIAM TYRONE TOMS
● Author of “(UN)COMMON SENSE: Your Strategy Guide to Creative Freedom”
● Co-founder & Chief Creative Officer of REC (Resources for Every Creator) – a 10,000 sq ft creative space
and creative agency in Center City Philadelphia
● Forbes 30 Under 30 (2021) – Social Impact Winner
● Urban Creators board member and founding member of The Big Clean Up Philly
● Built a 7-figure business in his 20’s with his high-school best friend, Dave Silver
● Worked closely with 100’s of creatives, helping them build and grow their businesses
● Creative-turned-creative entrepreneur. (Background in video production + digital strategy)
● Featured on Black Entrepreneur’s Day w/ Daymond John, Shaquille O’neal, Tyra Banks & Kevin Hart
● A Germantown, PA native, graduated from William Tennent High School in Bucks County
ABOUT REC PHILLY — REC Philly, “A Place For Creators.”
Independent Doesn’t Mean AloneTM: Get access to all the creative tools you need in a space built for you, learn from
industry professionals and earn paid gigs – all while keeping 100% ownership of everything you create.
● 10,000 sq ft creative space in the Fashion District
● 14 private studios for recording, photography, dance, podcasting, painting & more – along with retail store,
shared coworking area & Live Nation event venue
● REC Philly named on Philadelphia 100’s list for fastest growing companies of 2021
● Coined the world’s first “gym membership for creatives + artists”
● Affordable annual memberships
