Photographer & Entrepreneur, CJ Wolfe Ventures Into the Product World With His Own Camera Cleaning Kit

Back in 2017 Philly-based photographer and entrepreneur CJ Wolfe began his journey while attending college as a student-athlete. What started off with a borrowed camera from a friend quickly blossomed into a burning passion.

It didn’t take long before his passion turned into a career because just three years later during the pandemic in 2020, CJ took a leap of faith and left his corporate job as a financial advisor and pursued photography full time.  “I seized the opportunity to step away from corporate life and immerse myself in storytelling—traveling with NFL players to document their off-season training. Through relentless dedication and strategic savings, I secured an 800-square-foot photography studio in North Philadelphia. That small warehouse unit became home. Fast forward three years, and we’ve expanded into a larger creative space and launched a boutique photography studio in Philadelphia, solidifying our presence in the creative industry,” CJ explains.

Now as the owner of Immortal Vision Studio, CJ and his team offer a range of services that reach beyond photography. Immortal Vision serves as both a photography studio as well as a creative agency offering compelling content to clients.

However, CJ is making one more pivot as an entrepreneur and venturing into product lines. As a photographer CJ understands the needs and expectations of content creators when it comes to servicing and maintaining their equipment which is why he created his very own cleaning kit.

“Before you can create stunning visuals, you must take care of your gear. I firmly believe that maintaining your camera and lenses is the foundation of great photography. Cameras are significant investments, and proper care ensures longevity and performance. That’s why our first product is the Immortal Vision Studio 28-in-One Camera Cleaning Kit—a comprehensive solution to help photographers keep their equipment in pristine condition,” explains CJ.

The kit is available at immortalvistionstudio.com for $39.99 and includes:

• Air Blower: Gently removes dust and particles without physical contact.
• Lens Brush: Soft bristles sweep away dirt from delicate surfaces.
• Cleaning Spray: Streak-free formula for a flawless finish.
• Microfiber Cloth: Ultra-soft for polishing and removing smudges.
• Lens Tissue Paper: Disposable tissues for quick, effective cleaning.
• Double-Sided Lens Pen: One side for dust removal, the other for fine polishing.
• Wet & Dry Wipes: Pre-moistened and dry wipes for versatile cleaning needs.
• Sensor Cleaning Swabs: Precision tools for cleaning your camera’s sensor.
• Storage Case: Keeps everything organized and portable for on-the-go use.

“As an entrepreneur, my goal has always been to solve problems. I resonate deeply with amateur photographers because I was once in their shoes—I didn’t go to school for photography. Everything I learned came from hands-on experience and countless hours on YouTube. I faced challenges in completing projects due to a lack of knowledge about the right tools or the high costs of quality equipment. Immortal Vision Studio entered the product market to bridge that gap, offering accessible, affordable, and reliable tools to empower creators at every level,” adds CJ.