The LOX

In the summer of 1999, the celebrated Yonkers Rap trio the LOX found themselves in a fight for freedom. Disappointed with the direction of their career on Bad Boy, the group wanted to be released from their contract in order to join the newly formed Ruff Ryders/ Interscope label. The Ruff Ryders had always served as the Lox’s managers and the group felt like the new Double R label could better represent the hardcore sensibilities which they expressed in their rhymes. Bad Boy was known for its radio friendly dance hits and high priced videos, while the LOX were quickly establishing themselves as Hip-Hop’s rawest group. The identities clashed, the LOX just didn’t feel comfortable in the shiny suits. “We just needed to be with a rougher label” says Sheek. “A harder label that fit our image.”
The LOX gained national exposure in 1997 with their powerful multi-platinum tribute to the Notorious BIG, We’ll Always love Big Poppa. The song which celebrated the life of the slain superstar, captured Biggie’s essence and thrust the LOX into the media spotlight as a group to watch out for. The trio later appeared on a multitude of hits, including Puffy’s Benjamins, which the LOX wrote, Mase’s 24 Hours to Live, and Mariah Carey’s Honey. The group’s debut album Money Power & Respect went platinum and helped establish the LOX as an important voice in Hip-Hop music.

So who are the Real LOX? The Real Lox are authentic ghetto story-tellers, whose rhymes are derived from the pain, anger, lust and love which exist in the hearts of men. The Real LOX are the embodiment of Hip-Hop’s origin as the voice of a disparate people.

We are the Streets stands to be one of the most important albums of the millenium because it was born out of a movement. A call was put out to the streets, to help give the LOX back their voice and save Hip-Hop from its downward spiral of self indulgence. The streets responded ferociously and the LOX are finally free. This album is a testament to the power of the Hip-Hop fans who supported the group through their difficult times. They are the reason that the Real LOX have returned. Music will never be the same.