Congreso is Collaborating With Wooder Ice Media to Launch an Influencer Academy to Empower Digital Creators

Building on almost 50 years of uplifting communities through social services and workforce development, Congreso de Latinos Unidos is embracing the creator economy and announcing the launch of its first-ever Influencer Academy, a training for social media influencers created in partnership with Philly-based media powerhouse Wooder Ice Media.

The Influencer Academy will be a comprehensive course designed to equip aspiring and emerging content creators in the Philadelphia community with the real-world tools they need to succeed and monetize their brand. The course will cover building a foundation for your brand, content creation strategies, monetizing your platform, and brand marketing techniques.

To kick things off, Congreso and Wooder Ice Media will host a community workshop previewing the program on Thursday, May 1, 2025 from 6:30 PM – 8:00 PM at Bean2Bean Coffee Company (3451 Edgemont St, Philadelphia). Tickets for the event will be $10 and available at Eventbrite.

The program will be led by the founder of Wooder Ice Media, Hector Nuñez, who is a seasoned content creator, entrepreneur, and cultural connector. “We recognize content creation as a serious career path,” says Nuñez. “Today, being an influencer can be just as lucrative — if not more — than opening a storefront. Congreso already trains people for traditional careers. Why not digital ones too? This could be one of the first programs of its kind.”

“The Influencer Academy gives our community a real chance to earn income and tap into a growing industry,” said Julia Rivera, Congreso’s Chief External Affairs Officer. “We’re also answering a need we’ve heard from marketers across industries — they want to work with influencers but struggle to find trusted, trained talent. This program helps bridge that gap.”

Those interested in learning more about the Influencer Academy can fill out the interest form at congreso.net/influencer-academy