PHILLY MEDIA HEAVY HITTERS ATTEND BDAY CELEBRATION FOR MUSIC PIONEER SHERMAN BYERS
Philadelphia may not be a showbizz town but it damn sure is a talent town. From the smooth velvety tracks of Harold Melvin & The Blue Notes all the way up to the hard hitting rhymes of Freeway and everything in-between, Philly has made its mark. Within this industry of stars is Executive Entrepreneur and Co-Founder of Rockstar Entertainment, Sherman Byers. An industry vet that has shaped, molded, and influenced not only some of Philly’s biggest talents but also many industry giants including Usher, Jaimie Foxx, Travis Barker, and Chris Brown.
To know Sherman’s influence today you must journey back to the inception of Sherman’s career. A serial entrepreneur that is always flanked by brother Marc Byers, the Byers began their entertainment journey over 25 years ago. Their savvy business ways and clever marketing allowed them to quickly ascend within the talent latent Philadelphia.
Before long Sherman Byers was scouting big name talent in the form of diamonds in the rough during the powerful Black Friday movement. During this time Sherman Byers helped craft Beanie Sigel’s career during the Roc-A-Fella years and along with Marc brought Eve to Ruff Ryders. Eve’s journey which is documented in the February 2000 edition of Vibe Magazine is a classic tale. In the article she vividly recalls how the ordeal went down. “Black Friday brought her to Ruff Ryders. Her audition entailed an on-the-spot freestyle battle with Drag-On and Infa-Red. She hung as she puts it ‘rhyme for rhyme, skill for skill.” The the rest as they say is history.
Sherman Byers fondly looks back at those days as a great start, stating “The Black Friday movement at that time was a lifestyle that infused music,nightlife and cultural influence. The brands influence had even played a huge part in a mayoral election at that time. For me that time period rendered lessons for greater opportunity.” Those opportunity manifested itself to present day business.
Currently as Co-Founder of Rockstar Entertainment, Sherman is a cultivator. Creating strategic partnerships amongst brands and key influencers/tastemakers in the fields of music, entertainment, new media, beverages, as well as technology. In short, Sherman has expanded his reach and influences far beyond scouting talent at local hole-in-the-wall clubs. He’s now an influencer who mixes it-up with industry big wigs and entities including Roc Nation and Sony Music.
However, Sherman Byers has not strayed far from his first love of music. As a manager for international recording artist Freeway, up-and-coming spitta’ Scholito and beat master producer S. Frank, and the dynamic duo 88, Sherman is forging a brand entitled The New Rothchilds. The group is already garnering the attention of international medial outlets and shows. The New Rothchilds have made appearances on Hot 97, Sway in the Morning and iHeart Radio.
As you would expect an individual of this caliber has cultivated many relationships along his journey. Those relationships run deeper than contracts, bookings, and marketing plans. They reflect more so relationships in the form of brotherhood, family and mentorships. As Sherman Byers held court during an intimate dinner to celebrate his birthday at the recently opened All Aboard Seafood (2624 Brown St.) located in the heart of the Art Museum neighborhood, it was quite clear what he means to the city of brotherly love.
Among the attendees were Quincy “Q-Deezy” Harris of The Q on Fox 29, Karen Vaughn of 100.3 Midday Show, Helen Little of 107.6 FM iHeart Radio, brother Marc Byers, the New Rothchilds family, as well as GM of Rockstar Rasheen Farlow who orchestrated the close knit shindig. As silverware clanked, stories were shared and folks reminisced over mouth watering dishes including crab stuffed mushrooms, orange glazed salmon and hot wings smothered in homemade sauce. The ambiance couldn’t be more fitting.
Although Sherman Byers assisted countless artists and entertainers to perform on large scale stages and national TV, it’s audience such as these that mean the most. 25 years in the industry might be what most call a successful career but if you ask the bday boy Sherm on this night he’ll tell you he’s only getting started.